Case studies.

Growth strategies for AWS Partner

Marketing mentoring for The Royal College of Physicians

Marketing mentoring support for market research firm, Watch Me Think

Whilst working with Watch Me Think on a landmark product launch, we established that the market research company wasn’t optimising their website copy and pages. Your Allies delivered practical SEO training over a two-week period which included an intro to SEO, valuable advice on keyword searches, background reading and practical exercises. The marketer now has the skills to write keyword-aware website content which has resulted in increased web traffic and improved rankings on Google.Whilst working with Watch Me Think on a landmark product launch, we established that the market research company wasn’t optimising their website copy and pages. Your Allies delivered practical SEO training over a two-week period which included an intro to SEO, valuable advice on keyword searches, background reading and practical exercises. The marketer now has the skills to write keyword-aware website content which has resulted in increased web traffic and improved rankings on Google.

Marketing capabilities review & recommendations for Opal BPM

Opal BPM, a software company helping retailers manage their private label brands, wanted to improve their marketing efficiency. Your Allies conducted an initial audit of their target market, sales collateral and marketing campaigns to establish successes and learnings from their previous activity. We also ran a focused workshop to clarify their future objectives. Using these insights, we delivered practical and strategic recommendations they’re now using to focus on quick-wins and shape their long-term marketing plans.

Marketing capabilities review & recommendations for The Call Business

Award-winning B2B telemarketing agency The Call Business (TCB) reached a point where it was crucial to know where to best focus marketing budget and resource to ensure their growth targets were met. Your Allies took TCB’s Managing Director through a Marketing Capabilities Review – a two-part process which identifies strengths and weaknesses, spots business-critical gaps and provides prioritised recommendations on where to best invest budget and resource. TCB has since further optimised their marketing strategy, confident that budget and resource is focused on the most fruitful marketing activities.

Marketing strategy, budget, and plan for UX firm, RMA

RMA Consulting, a leading London-based UX and technology design firm, had reached a point where professional sales and marketing were needed to accelerate business growth. Their leadership team engaged with us to shape their go-to-market strategy, and supporting marketing plan and budget. Key was to focus these on generating new business and raising awareness of the RMA brand within their target market.

Working with stakeholders across the business we took RMA through our go-to-market process – the output being direction and clarity on which markets to focus time and resource on. From here we developed the supporting marketing strategy, plan and budget – all done within a 10 week period.

Localising US market research for US software firm, Clarizen

Keen to replicate a US poll here in the UK – and create PR both in the US and UK in a coordinated manner – Clarizen needed London-based marketing director support, with international experience. Their VP of Corporate Marketing brought Your Allies in to help. After translating the market research brief, with their target UK audience in mind, we first selected suitable pollsters, reviewed their proposals then got to work with our chosen supplier. The headlines and key stats generated from the poll were as hoped – engaging and attention-grabbing. The project was executed in just 6 weeks.

International planning & execution for ERP provider, Deltek

Deltek was faced with a challenge many global businesses experience – how to make sales and product messages work across different territories. They brought Your Allies in to localise global value propositions and make them compelling for the UK market. They then needed us to adapt that messaging to work on their website.

Once we got under the hood and understood Deltek’s proposition, we took them through one of our messaging processes. The output: strong UK-focused messaging fit for purpose. From this we wrote website copy for them to promote one of their product lines.

Helping Bought By Many understand their partner market and propositions

Fast-growing insurance firm Bought By Many had a significant market it explore through their partner channel. With several partner propositions to test, their Head of Partnerships asked the Your Allies team to help. We shaped an efficient process within a defined timeframe aimed to scope out interest in their potential partner types. As a result, we helped them better understand this space, how their propositions resonated and improve their overall strategy here.

Lead generation test campaign for ERP vendor Deltek

The German market was growing for Deltek and thus was their need for professional, localised marketing. We were pulled in to support sales by building a lead-generation focused marketing plan, and executing it.

Drawing on our international marketing director experience we worked diligently with their German sales director and internal marketing team. A plan was developed in 4 weeks, and we were executing lead generation activities (telemarketing, pay-per-click, PR) by week 5. The test campaign delivered better clarity on which channels work for their chosen target markets; an increase in quality and quantity of web traffic; plus a primed, well-targeted pool of contacts ready for sales to prospect. Read the full Deltek case study.

Content creation & social media management for property finance business Joint Equity

With a potentially market-changing proposition, Joint Equity’s MD called on Your Allies for strategic and executional support to help tell his business’s story to the housing market. Our team took care of shaping video storylines for films which were needed to speak to key target audiences, managing the video supplier and filming itself, as well as editing the final clips. We then helped bring these videos to life, developing a supporting social media campaign to distribute and engage with potential investors and home-seekers. These have formed a key element of their ongoing marketing efforts and continue to help Joint Equity tell their story.