Building commercially-aware, customer-focused marketers.
Mentoring and upskilling75%
About our client
CACI are leading specialists in providing Integrated Marketing, Location Planning Consultancy, Network Services and Technology Solutions.
“Linsay’s leadership, knowledge, professionalism and ability to transform your way of thinking is second to none - it's ok to colour outside the lines now and then!”
As the new Head of Marketing for a large, matrix structured tech company with 12 divisions and a marketing team of 15, Natalie Edwards was experiencing ‘paralysis by analysis’ within the first 3 months. She needed access to a strategic marketing professional who could not only act as a sounding board but had a hands-on, roll-your-sleeves-up team to help make change happen right away.
Says Natalie, “I’ve received fantastic advice and direction that helped me restructure and helped my team better cement their GOST (goals, objectives, strategies and tactics) plans, delivery and results. Linsay and her team have worked in a number of areas on projects including identifying skills gaps and assisting with upskilling.”
“They have educated and coached the marketing team to help them gain a deeper understanding of B2B marketing. Training sessions included B2B workshops, Emotional Messaging Framework methodology and Market Research. As a result my team has developed a more strategic approach to campaign planning, working from actionable insight.”
Natalie continues, “The most valuable support has been getting junior marketers to believe that a customer-centric approach to creative marketing activity gets results. Bringing buyer personas into the marketing planning process. My team works more closely with sales teams and better understands how they can help push prospects through the sales funnel. They now truly understand the commercial context – money, money, money!”