How we helped Watch Me Think rapidly launch their product to a global audience.
Campaign strategy & planning36%
Launch messaging & content20%
Launch comms & execution20%
What Watch Me Think needed
As an ambitious challenger business in a market dominated by some well established brands, Watch Me Think needed a way to disrupt their industry. They developed an exciting new freemium product, SearchEditShare.video, that would shake up the global Market Research industry.
That’s when their CEO brought Your Allies in to plan and execute an explosive marketing launch that would put both the product and the brand on the map. Speed of delivery was essential as well as knowledge of the market research space, and proven product launch skills.
“It’s been fantastic working with Your Allies – having the knowledge that everything is in hand at all times is so important for companies like us. Combined with the extremely high standards of work and wide skill set, it becomes a very attractive proposition, one we will be using again and again.”
Alistair Vince – Chief Thinker & CEO, Watch Me Think
How Your Allies helped
We created a focused launch strategy, plan and activity schedule in just 4 weeks. It made best use of all the available resources including our experienced marketing director, their internal team and the support of a social media specialist.
Key components of the multichannel campaign included:
- Scoping out new PR opportunities and engaging with influencers and bloggers
- Delivering multimedia social media campaigns & sales networking via LinkedIn
- Building SEO into the content
- Training the WMT team to work keywords into supporting online activity
- Email marketing to bring SearchEditShare.video to life
The campaign achieved press coverage across APAC, Europe & US – key markets for Watch Me Think – in high profile and carefully targeted research publications. Our focused and fast-moving campaign resulted in a significant uplift in social engagement, a number of quality signups to the product – across all regions – and helped to start conversations with key decision-makers.