Team
Experienced in all the right places
Experience matters. That’s why we’ve built a team of talented Marketing Directors steeped in cross-sector B2B expertise and with decades of experience. Rest assured, you’re in safe hands.
Meet Your Allies – a team of marketing directors, each with 20+ years’ experience across B2B sectors. All available on a flexible basis.
Linsay Duncan
FOUNDER, MARKETING DIRECTOR & MENTOR
Business leader and founder of 8-year old award-winning marketing firm, Your Allies (formerly Marke2ing). 20 years spent driving high performance marketing for corporates, SMEs and start-ups with a B2B focus. Strategic thinker, decision-maker and problem solver.
View full profileYOUR ALLIES MARKETING TEAM
Andrew Mulholland
Consultant CMO
Andrew has over 20 years’ experience in IT channel, security, telecommunications and data. As well as Head of Sales and Marketing Director roles, Andrew has been CMO for a Group of SaaS businesses and part of a leadership team which scaled a major education player to acquisition. Andrew is passionate about sales & marketing alignment and marketing automation. He is particularly excited by the work being undertaken by businesses pioneering AI and ML. Marketing motto: a great strategy is pivotal, but an outstanding result depends on its scrupulous execution.
Karen Heldoorn
ASSOCIATE MARKETING DIRECTOR
Karen is a hands-on associate marketing director with over 20 years marketing experience. Specialised in digital marketing and web development, and with all-round expertise for integrated communications, Karen enjoys steering strategy and making things happen. Marketing motto: keep it simple and focused.
Jaeson Middleton
ASSOCIATE MARKETING DIRECTOR
Jaeson has over 25 years B2B experience – after learning his marketing in B2C telecoms he went over to the dark-side of B2B, in Consulting, Recruitment & Telecoms. He is a specialist in marketing and content strategy and aims to bring a thoughtful and experienced perspective to Your Allies’s clients. Marketing motto: Start with the customer and you won’t go far wrong.
Fred Porte
CAMPAIGN MANAGER
Fred’s an all-round marketing superstar, working with clients on everything from new business research and social media marketing to B2B campaign management and event support.
Stephen Mulholland
COPYWRITING SPECIALIST
Stephen's our versatile, award-winning senior copywriter, creative and scriptwriter. Specialising in concept creation, brand language, tone of voice and long and short-form copy, he'll always find the right form of words.
Ana Novakovic
CREATIVE DESIGNER
Ana brings oodles of creative flair and design skills which help shape clients' visual identity, campaigns and all manner of on and offline elements – all in all, making them look good.
Silke Butters
PPC SPECIALIST
Silke – a Certified Google partner with 9+ years experience in Google AdWords – works with us to optimise our client’s online performance by skilfully managing and executing PPC campaigns.