LinkedIn & Social Selling Accelerator
Need to sell remotely?
The pandemic changed the way the world does business. Many of us pivoted to LinkedIn, as our in-person channels were cut off. B2B buying also shifted as a result, with buyers now preferring to carry out even more of the buying process digitally. This means sales and marketing professionals must lean on digital and social channels even more, to continue to make deep connections and build trust online.
Lost time, wasted money, missed opportunities
The LinkedIn ‘rabbit hole’
- LinkedIn is a firm part of the B2B buying process: 22% of users are decision makers or senior influencers, 75% of buyers use social media to inform purchasing decisions, and high performing salespeople deem it a ‘crucial’ sales tool.
- Yet for many, LinkedIn and Sales Navigator are underutilised or end up swallowing up too much time for little return.
- Misspent time on incomplete profiles, poorly crafted communications and posts, inefficient audience profiling is damaging your brand, losing you opportunities and costing precious sales time.
NEW SKILLS TO BUILD TRUST & CREDIBILITY ONLINE, WITH IMMEDIATE RESULTS
The ability build trust online has never been more paramount. Our Accelerator will upskill your salesforce with new social selling habits that drive results. You’ll see improvements quickly. In the first 2-3 weeks you'll enjoy All-Star profile ratings, SSI scores increases of up to 10 points, and more.
TURN MISSPENT TIME INTO POSITIVE ROI
Misspent time on LinkedIn is costing your business. 50% of your salesforce are spending 14 to 40 hours on LinkedIn every month - that's up to 5 days a month and 12 to 61 days every year.
The potential on LinkedIn is ripe...
- There are 28mn users in the UK, 22% are decision-makers and senior influencers.
- 75% of B2B buyers consult social media when making purchasing decisions.
- Social sellers generate 38% more new opportunities than traditional sellers.
Highly active LinkedIn users:
- gain 45% more sales opportunities
- are 51% are more likely to hit their quotas
- are 80% more productive.
Whilst these industry stats warrant a healthy pinch of salt, we have seen first hand the ROI gained from salespeople investing the right time on the right activities.
On average our Accelerator saves 2-3 hours a week. That's up to 1.5 days pmth and 13-18 days a year - of salespeople's time saved that can be spent on other sales priorities.
90 minute ‘kick-starter’ workshop
Our LinkedIn and Social Selling Accelerator quickly focuses people on the right activities, delivering clear measurable results and building good sales habits for life. After 90 minutes your team will be up and running with:
- A better understanding of how their audience uses LinkedIn
- Insights into how LinkedIn can support their sales process
- Clear steps to build a strong LinkedIn profile
- Tips to increase engagement from posts
- Clarity on the SSI score (how it supports sales performance, how to increase it)
- Instructions to set Sales Navigator for success
- Shortcuts on searches and gathering sales intel
- Best practice approaches to grow networks and strike up conversations
- A step-by-step Sales Navigator guide to profile businesses and buyers
- The need-to-know about LinkedIn algorithms and how to play the LinkedIn game.
By the end of the workshop, they’ll have everything they need to know to start selling on LinkedIn.
We’ll follow-up with them in within 7 days to show you the impact on their SSI score, their profile rating, and more.
Need-to-know workshops, 121 coaching, delivered remotely
Get going quickly, and see improvements fast.
We get your team up and running quickly…
- Through remote workshops and 121 coaching
- Regularly tracking individual and team performance
- Reporting back on measurable results
- Giving visibility for you and your team
Our 4 to 12-week programmes lead to even more gains - more new connections and conversations, and social selling skills for life.
Tried & tested: what impact to expect
- SSI scoresincrease by on average, 40%, with increases of up to 70%
- 95% get an All Star profile rating in the first 8 weeks
- 75% of sales people we coach reach the top SSI score quadrant (70 - 100*) within 12-weeks
- Hours of Sales time is saved (2-3hrs pp, each week)
- Following the Accelerator, 93% said they understand better how Linkedin and Sales Navigator can support their sales efforts.
- 100% rated the content, advice and pace of the Accelerator as 'very good' or 'excellent'
- For teams looking to reach large audiences, we've seen increases of 100s of new connections over 12-weeks.
- For key account directors growing large accounts, we see new in-roads and new conversations opened up within a few weeks
Paul Barden, Workplace solutions specialist, Lyreco
“I’ve picked up habits to maximise my sales effort that will last a lifetime. Knowing how LinkedIn can fit into my sales approach and having social selling in my sales toolkit is a massive plus. The 121s with my Your Allies coach helped me to understand where to best focus my time and efforts on LinkedIn.”
30-MINUTE TASTER SESSION
Book in a 30-minute taster session with us. We’ll discuss your sales priorities, goals and the people in your team, and will point to some of the ways in which LinkedIn can work harder for you. We’ll also take you through the ways in which you can better measure sales performance through LinkedIn and Sales Navigator.