Clients
Our Allies
A real alliance is a two-way street – and a trusted relationship. So we see our clients as our allies and to them we’re more than a supplier. We’re a business enabler, on their side, in their team.
Industry focus & specialisms
Our clients span a breadth of B2B industries. Variety we enjoy, which means we've rich B2B expertise to offer. We've extra depth when it comes to clients with SaaS, technology, data-driven, professional services and market research offerings.
We also offer specialist industry knowledge in martech, legaltech, fintech, regtech, experience design, telematics, IT Ops & Services, and AI-led businesses.
We apply our our industry specialisms and CMO marketing expertise to funded scale-ups (£1mn - £10mn revenues). Marketing advisory and mentoring services also extend to SMEs and established corporates. We do this for UK-focused businesses and international businesses seeking to launch in the UK.
Our Clients
Select the service to see a selection of clients we’ve supported.
When Aphaia partners’ team first spoke to Linsay, I was impressed by how interested she sounded in what we actually did and how we perceived our company. When we asked her to rethink our brand, website and messaging, she lived up to this: she managed to apply her rigorous expertise step-by-step without trying to fit us into a mould, and all that without at any point taking a back seat approach when it came to the execution. Linsay is extremely hard-working and hands-on and she never seems to do anything just to tick the box, always ensuring the client actually benefits from her deliverables.
Boštjan Makarovič
Managing Partner at Aphaia
Prior to engaging with Your Allies it wasn't clear what value we were getting from marketing activities within the business. Linsay at Your Allies took the time to fully understand our requirements, how our business operated, and worked with us to draft a comprehensive marketing strategy. We now have a clear and consistent approach to marketing that can be measured and we're getting a higher return on our efforts. Your Allies continues to provide us with strategic advice as we continue to improve.
Mike Mead
Chief Consulting Officer, The Scale Factory
We’ve been working with Linsay for 3 years now and during that time she’s been the marketing powerhouse for our company. The level of support we get from her is incredible and the most valuable thing is she is part of the team, integrating in a natural way in order to bring out the best content marketing from across the team. Expert led and caring, I’d recommend Your Allies to anyone looking for a solid B2B marketing boost.
Dave Dunlop
Partner & Chief Design Officer, ELSE
We worked with Linsay on several projects across the Sturrock & Robson Group, which included mentoring high potential talent, planning new brand and marketing strategies, and general advisory and establishment of a marketing role in a high-tech company. All of these experiences underlined Linsay’s deep commitment to the people and projects she’s working with, and her drive to deliver true, measurable value during the course of her engagement.
Moritz Bolle
Non-executive director, Sturrock & Robson Group
Linsay is everything you would hope for in a mentor/coach. Before starting, Linsay took the time to understand our company objectives and meet key stakeholders in the business which gave her the full context needed add value right from the get-go. Throughout my sessions with Linsay this year she has encouraged me to grow both as a leader and a marketer; supported me through challenges and hurdles and kept me on track with critical plans. I leave each session with renewed confidence and motivation. Anyone who has the opportunity to work with Linsay in this capacity is extremely lucky.
Rachel James
Marketing Director, Applaud HR
It’s been fantastic working with Your Allies – having the knowledge that everything is in hand at all times is so important for companies like us. Combined with the extremely high standards of work and wide skill set, it becomes a very attractive proposition, one we will be using again and again.
Alistair Vince
Chief Thinker & CEO, Watch Me Think
Your Allies have been a marketing partner for me for several years, one I’ve always been able to count on and have delivered when my internal marketing teams have not been able to do so. They come in and get the right things done: quickly, with fantastic ideas and insightful additions - what every sales director needs. Highly recommend them for anyone ready to outsource their marketing
Simon Hill
Head of Sales, VanLinc, Astrata
We could tell Your Allies understood our business and needs from the get-go. That’s why we brought them in as our in-house marketing team, to shape our marketing strategy and deliver the supporting plan.
Peter Lelliott
Managing Director, RMA Consulting
Linsay delivered value for us in an external Director role for a period of one year with a specialism in marketing and sales alignment. She has a particular skill for mentoring mid-level managers and providing boards with executive updates especially in the areas of strategic direction.
Richard Metcalfe
CEO, Arkk Solutions
Your Allies provided us with valuable insights and were tremendously responsive and professional. Great to work with.
Michael Huynh
Managing Director, Branchspace
It’s Your Allies’ “plug&play” phrase that really struck a chord. Flexible, insourced support is perfectly suited to our business model and marketing needs.
Russell Henley
VP Business Development EMEA, Sefaira Ltd
Clarizen tapped Your Allies’ expertise for a market research project we were extending into the UK market. Meeting a tight deadline, they adapted our US approach making it work for the UK which resulted in solid media coverage and evergreen content. It was a pleasure to work with them.
Lori Bush Shepard
VP of Corporate Marketing, Clarizen
Linsay is both goal-orientated and keen to grow marketeers as professionals, which means that myself and Arkk as a business have benefited greatly from her mentoring and leadership.
Daphne Ash
Marketing Manager, Arkk Solutions
I’ve received fantastic advice and direction that helped me restructure and helped my team better cement their GOST plans, delivery and results. Linsay and her team have worked in a number of areas educating and coaching the marketing team to help them gain a deeper understanding of B2B marketing. As a result my team has developed a more strategic approach to campaign planning, working from actionable insight.
Natalie Edwards
Head of Marketing, CACI
Your Allies’ support through the recruitment and interview process ensured quality marketing resource was brought in-house. Their smooth onboarding then brought our new marketer quickly up to speed. Throughout we’ve had peace of mind knowing we could pick up the reins from them at our own pace, with their steady guidance and support to keep us on track.
Kirsty Weston
VP of Client Services, RMA Consulting
As a global business, translating product messaging to work locally is a constant internal challenge. We wanted a fresh pair of eyes to review ours and the competition’s messaging. Your Allies were very quick to understand our value proposition and produced messaging which talks to UK businesses and people in a more concise and compelling way. We’re very satisfied with their work, they have been and will continue to be a great partner for Deltek.
Kylie Webb
Marketing Director, Deltek
Having never been officially mentored by anyone before I was unsure what to expect, but Linsay took me through the process and what I needed to do and how she would support me in achieving this, and made me feel completely at ease straight away. I have made huge progress over the last 6 months with her help and guidance, and I look forward to continuing this learning curve with Linsay's support in the months to come.
Laura Hughes
Head of Marketing, PayDashboard
They’re knowledgeable, energetic, incredibly well organised, and have that all-important ‘can do’ mentality. I’d have no hesitation in recommending Your Allies.
Ian Jeffries
Managing Director, energy efficiency specialists EEVS Insight
Your Allies provided us with valuable insights and were tremendously responsive and professional. Great to work with.
Michael Huynh
Managing Director, Branchspace
Your Allies were very good business partners and quickly became a resource we knew we could rely on.