Engagement
We love to flex.
Three flexible support modes that give you access to brilliant marketing expertise - whatever stage your marketing is at, whatever your business needs.
STEER, ADVISE, MENTOR
Lean on us for strategic advice and, while we steer your marketing in the right direction, learn through our mentoring support.
Who this helps:
- CEOs / sales directors with limited/no senior marketing experts in-house
- Marketers - of all levels - tackling a big new challenge for the first time
- Businesses taking a bold new direction where in-house marketing skills are lacking.
How it works:
- Monthly sessions with your dedicated Your
Allies marketing director - Observations, considerations and
strategic recommendations to feed into your marketing plans - Mentoring tailored to your mentee and aligned
with what your business needs.
Outcomes:
- Strategic steer to plug gaps and support new business initiatives
- Level-up your in-house marketers, plugging skills gaps, boosting performance
- Marketing strategy your leadership team can rely on.
Support starts at 1-day per month.
LEAD, MANAGE, MENTOR
Rely on us to lead your marketing strategy, while managing execution and performance – through your in-house people or suppliers. Have your marketers upskilled through the process, through dedicated mentoring.
Who this helps:
- Business leaders longing for the marketing director they didn’t think they could afford
- CEOs and sales leaders seeking a more strategic partnership with marketing
- Ambitious marketers hungry to learn from experienced B2B marketing directors.
How it works:
- Your dedicated marketing director works inside your team, setting the strategy, plans and investment for marketing
- Through a mixture of on-site and flexible working, they manage marketing activity and optimise performance through your in-house marketers and suppliers
- Partnered with sales, and sitting at your monthly leadership meetings, you have clear visibility of marketing ROI and people/supplier performance.
Outcomes:
- Confidence in a marketing strategy, plans and investment that are led and managed by an experienced B2B marketing director
- Your in-house marketers are managed, measured and mentored – always aligned with sales
- It’s a win-win - while key marketing initiatives take-off to support sales and generate business growth, your marketers grow into superheroes.
Support starts at 4-days per month.
LEAD, RUN, DO
We’ve got this – with a dedicated Your Allies marketing director on board, your marketing strategy and execution are sorted. We take care of the whole shebang.
Who this helps:
- CEOs and sales directors ready for marketing to become their greatest ally
- Businesses on the verge of a big new move, with no or little in-house marketing resource
- When significant change is essential – seeking/following investment, entering new markets, launching new products – and marketing is the missing link.
How it works:
- Working with your leadership team, onsite and remotely, and partnered with sales, we get the right marketing strategy, plan and investment in place
- We take care of managing existing marketing suppliers or help you source new ones, drawing on our tried and tested network of marketing partners and freelance specialists
- We build and run your marketing function, establish your marketing blueprint, and over time recruit to bring brilliant support in-house.
Outcomes:
- Strong marketing foundations are built, followed by high performing marketing initiatives
- Your salespeople feel well backed and partnered with marketing
- Over time we establish the marketing mix that’s right for your business, readying you for your next phase of marketing – bringing it in-house
- No commitment to a full-time marketing director salary, no HR ties or admin AND no need for separate contracts or dealing directly with other marketing suppliers – we take care of the lot.
Support starts at 6-days per month.
Get in touch
Of course, being the flexible so-and-sos that we are, our support flexes to fit other scenarios. We often act as an extra set of hands for busy marketing directors and come in to coach sales teams on social selling, ABM and more.
So talk to us about what you're looking for - we're all ears.