Meet the FOUNDER
Founder, CMO & mentor
Business leader and founder of 10-year old award-winning marketing firm, Your Allies, Linsay has spent the last 20+ years driving high performance marketing for corporates, SMEs and scale-ups with a B2B focus.
A strategic thinker, decision-maker and problem solver she’s lead and built marketing functions, generating ROI through marketing, and aligning sales and marketing for global companies. She’s held various marketing leadership roles supporting CEOs and revenue leaders of upcoming innovators and well-established brands including Experian, Mintel International, CACI, and NTT Data.
As a business owner she gets the challenges of growing and scaling. Coupled with 20~ years in marketing, and corporate experience, she brings that to all the businesses she now supports through Your Allies.
Linsay’s known for leading teams, building excellent partnerships (sales being the number one partner), raising the profile of marketing, really 'getting' her clients, and getting stuff done.
Firmly hooked on leading an active life, she’s often found in calisthenics-mode hanging from a bar or preparing herself to brave a new handstand move.
“Getting behind innovative entrepreneurs and good business ideas – in big and growing businesses - is a big motivator. Through Your Allies I get exposure to brilliant product and service innovations and enjoy working alongside some real pioneers. A real plus is being able to cross-pollinate: implementing learnings and best-practice from the array of successful B2B companies I’m involved with.”