Working with stakeholders across the business we took RMA smoothly through the go-to-market process – the output being direction and clarity on what to focus time and resource on. From here we went on to develop the supporting marketing strategy, plan and budget needed to reach their goals.
Pulling on our network of marketing specialists we could offer hands-on support to manage events, execute DM campaigns, launch a revamped website, carry out regular social media activity, run PPC campaigns, and write compelling content. Working with Sales, we set them up with the tools (e.g. Salesforce.com, DotMailer, Hootsuite) and internal processes needed to manage, measure and report on all marketing activity.
Fundamental to communicating with their target audience, we shaped their messaging so that they continue to stand out in the competitive design space. It was also important that RMA strike the right balance between generating leads and getting their brand out there. Keeping a close eye on activity across the various channels, and the subsequent ROI, meant we helped them do just that.