No one said it would be easy. There are tough decisions that very business owner faces in their first couple of years of building a business. You want to do everything, be seen everywhere, but know that the business doesn’t have the resource (time nor money) to do it all!
So, where should you be focusing your marketing efforts?
This is a topic we discuss often with clients and on our blog. Recently we were invited to contribute to James Caan’s ‘Your Business Magazine‘ which is designed to help entrepreneurs and growing UK businesses make more informed decisions in their early years.
For the Autumn edition, James has brought together experienced contributors to share their practical advice on how to structure a business plan, how to recruit the right people and tips on using social media to your advantage.
Your Allies (formerly Marke2ing) contributed to the feature focusing on how to grow your audience and spread your business concept like wild fire! Founder Linsay Duncan, shared insights into how much businesses should spend on their marketing activities, and on which channels investment should be made. This touches on blogging being both an essential tool for establishing authority in a marketplace and for driving quality traffic to your website. She also shared tips for intelligently using advertising and sponsorship to accelerate brand awareness. Read more of the ten tips here.
In a separate article, we share our experience of how to approach selecting the right marketing resource for your business. Whether choosing an agency, freelancer or full or part-time employee, we outline the key questions to ask. These will help you to establish not only the quality of the candidate in front of you, but also how well they will fit into your company culture. Here’s how to choose the right marketing resource.