The club, which is exclusively for B2B marketers, offers a unique opportunity to grow professionally through networking with other senior marketing professionals – both agency and client-side. The club has also established a marketing mentoring scheme which is proving invaluable to its members. Having worked not only with B2B clients through Your Allies but also in-house in various marketing roles for over 18 years, becoming a mentor with the Business Marketing Club was an obvious choice for Linsay.
“It’s incredibly rewarding working with my mentee, helping them develop their strategic marketing skills and approach to working with senior stakeholders. No mean feat when you’re brand new to a demanding head of marketing role, with no other marketing expertise around to lean on.” Linsay says of her new role, “I would encourage all B2B marketers who feel they’re lacking guidance to consider the benefits of working with a mentor. I have seen first-hand the hugely positive impact it has had on my own career and of those I’ve supported.”
Read more about the Business Marketing Club’s mentoring programme and check out their mentors.
Curious about how business mentoring might help your career? You might also like this post: 5 Signs You Should Invest in a Business Marketing Mentor.