Your Allies are finalists at the UK Agency Awards 2020
The Your Allies team is enjoying some BIG remote celebrations following the news they were acknowledged as finalists at this year’s UK Agency Awards. Recognised in three categories – Campaign Effectiveness Award, Best New Business Campaign and Best Social Media Campaign – for their high-impact social selling and new business campaign, for Lyreco UK & Ireland.
The UK Agency Awards reward creative, design, digital, marketing, advertising, media and public relations agencies that are based in the UK.
“This is, hands-down, one of the most positive things to happen to us as a business during this difficult year. The impact we had with Lyreco happened pre-Covid. As lockdown saw f2f channels shut down, we knew one thing we could help our clients with – as with Lyreco – was finding new ways to build trust and genuine engagement online. This continues to be a focus for us, and our clients, and so recognition for our efforts here is a real boost.”
High-impact social selling campaign – aligning sales and marketing
Earlier this year, the Your Allies team, along with the sales and marketing guys at Lyreco UK & Ireland, were looking back having run a successful social selling and new business campaign. We’d helped pull high-impact marketing content together, repurposing it for sales to help give them greater visibility on LinkedIn.
In tandem we built a supporting social selling strategy, walking the sales teams through social selling techniques that would help them get better traction with their target audiences. Coupled with that, we created a killer communications guide, packed full of highly-personalised connection request messages and follow-up communications that helped open doors and strike up valuable new conversations over time.
Taking centre stage at Lyreco’s Sales Convention, Linsay and Karen took the salesforce through social selling coaching, showing the good things that happen when ABM and LinkedIn are coupled up.
The results were delightful – sales teams adopting valuable social selling behaviours which in turn led to network growth, better quality sales conversations and overall increased visibility on LinkedIn. The campaign helped shorten the sales lead time, while generating 491% ROI over a 12-week period.
The sales teams on average saw their SSI scores increase by 40% while 75% of the teams reached the very top quadrant of LinkedIn’s SSI score (70 to 100 points).