“Best in B2B marketing is a badge we’ll wear with pride. It’s this expertise that the business was founded on, 9 years ago, and what we wanted to be valued for. Industry recognition like this is a real boost for the team and I,”says Your Allies founder, Linsay Duncan.
Key to our win: marketing and sales alignment
We doubt very much that we’d be celebrating a win if it weren’t for our focus on sales and marketing alignment. Our B2B marketing support goes hand-in-hand with helping clients get their sales and marketing teams working like a well-oiled machine. Even with the best B2B marketing strategy in the world, if Sales haven’t fed into it, aren’t on board with it and aren’t prepped to follow-up on the leads it generates, it’s not going to achieve its full potential.
The Your Allies Team will keep on doing what it’s been doing. That means staying tuned into the B2B world, to the latest marketing research, stats and benchmarks, and of course our clients’ world. Growing our ABM capabilities remains a focus too, as more and more we help bed down these initiatives between sales and marketing for our clients. For certain business types, we’re finding that the right ABM strategy can can be a real game-changer.