With new smartphones and tablets entering the market and growing ever more popular, mobile marketing 2012 is going to move towards a richer experience, and mobile advertising will become a fixed asset of the media plan, according to an eMarketer report. 9
Marketers need to consider that now search engines offer paid mobile advertising such as hyperlocal ads and proximity bidding which enable targeting consumers with ads when they are in the area, even including directions to the store. 9
The increasing adoption of the HTML 5 standard by digital developers will make marketers’ and consumers’ lives easier. HTML 5 can make mobile sites execute almost everything an app can do, potentially making an app unnecessary. This might even lead to a decline of apps while mobile sites will take over their function, undoubtedly a development marketers need to keep their eyes on. 1 eMarketer forecasts mobile ad spending to overtake text message advertising spend in 2012. 9
Take action: Think about whether you can help your audience get things done faster or consume content more easily when they are away from a fixed internet access point. Don’t forget to consider the social aspect of mobile usage, i.e. situations where people might want to interact with your brand on the go or with friends, colleagues, a community like Foursquare or Facebook Places, or with both! Perhaps start with mobile versions of your website or think of a specific app that can engage your customers even further. 9
Behaviour matters: As trends evolve and shift so too do those marketing behaviours which allow marketers to leverage them. Based on our research, here’s why engagement, gamification, simplexity and looking after your customer’s data are important in relation to this key trend.
For a run down on the facts and stats, marketing behaviours and technologies, companies and developments every marketer should be aware of as they enter 2012 download our ebook here.