Marketing trend no. 4: online-offline-anywhere- anytime-now!
Let’s be honest: once we thought if only the speed of doing business thanks to the immediacy of email communication hadn’t increased so massively. Little did we marketers know what we were in for. Here’s how to prepare your marketing for the online-offline-anywhere-anytime-now marketing trend 2012.
Now the speed of marketing communication is mind-boggling or rather people’s expectation towards its speed is. Integrating marketing is no longer only about your message being consistent and managing frequency. Greatly due to the increased mobile internet usage, frequency is being challenged by real-time interaction.
Still, let’s not forget offline marketing over the emphasis on online and mobile marketing these days. The line between people’s online and their real-life activity is becoming increasingly blurred so it is key to leverage digital channels with offline marketing efforts. 5
Take action: get your house in order, meaning work out how to make your marketing be fit for real-time interaction with your audience, yet make sense with or even complement your offline marketing efforts. This is as much a question about the systems you are using as about your processes and team structure. Be creative, use free tools and services such as FourSquare, Google Places and Facebook Places and ensure that your audience and employees are aware of them. 5
Behaviour matters: As trends evolve and shift so too do those marketing behaviours which allow marketers to leverage them. Based on our research, here’s why authenticity, engagement, gamification, beauty and simplexity are important in relation to this key trend.
For a run down on the facts and stats, marketing behaviours and technologies, companies and developments every marketer should be aware of as they enter 2012 download our ebook here..
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