Get to the point for your audience’s sake

Hands up who switches off when reading about “scalable, flexible, world-class solutions” that are “actionable” with “value-adds” for “game-changing tactics on a level playing field”? Perhaps this example is a tad far-fetched but jargon and corporate blurb are still rife in business writing. If like us, you want to avoid wishy-washy claims, clichés and uninspiring language like the plague, then read on.