B2B digital marketing: the statistics & benchmarks that will impact your strategy
Underpinning your marketing strategy with solid facts and B2B digital marketing stats is essential for winning senior buy-in. It’s also an absolute necessity for truly understanding your customers. However, the internet is awash with articles and statistics highlighting how B2C companies are thriving online. Frustratingly, it seems reliable information about B2B businesses is less accessible.
SEO experts, Bubblegum Search have put together this superb infographic packed full of key facts about B2B buyers and their purchasing habits for 2017. It really contains the must-know stuff for B2B marketers. Click on the image below to reveal the full infographic.
Breathing a sigh of relief? We were once we read this.
So now you’re armed with this plethora of valuable information on your audience it’s now important to choose the right tactics in order to achieve B2B marketing success. These articles will give you more steer on how to ensure your B2B sales pipeline never gets empty and pointers on how to wisely invest your B2B marketing budget.