True story. Your Allies marketing director and social selling guru, Karen Heldoorn, was approached by one of eConsultancy’s writers who found her through her posting around the subject. Resolute to being part of the solution during these challenging times, the Your Allies team set out to help B2B sales and marketing professionals understand the value of LinkedIn and how to get going with some of the fundamentals of social selling.
Delighted to be asked to contribute to their upcoming best practice guide on social selling strategy, Karen says,
Helping people understand how LinkedIn and social selling can become a powerful part of their armoury is so rewarding. I love seeing those lightbulb moments as we take teams through our practical workshops. And then watching their SSI scores* shoot up in just a week gives me a real kick. When eConsultancy approached me and asked if I’d like to contribute, it was a no-brainer. Having our advice amplified by such a reputable and widely read publication as eConsultancy means we can help more people get focused on the right aspects of social selling.* The SSI score is a measure given by LinkedIn to give uses an indication of whether they’re focused on good social selling behaviours.
Written for a B2B audience, the guide focuses on the three most effective social media platforms for B2B marketers and salespeople – LinkedIn, Facebook and Twitter. It’s packed with advice on how brands can best harness each of these platforms and covers:
- Why social selling is important in the B2B space, and who is now making the key decisions in these businesses
- The biggest social selling opportunities for B2B brands throughout the sales funnel
- How to create an effective social media strategy, from getting board buy-in to empowering employees
- How to create and communicate engaging content that prospects will find useful at every part of the customer journey
- Using the LinkedIn Social Selling Index to measure how well a brand or individual is achieving its goals.
Scratching your head about social selling?
If you’re unsure where to get started with LinkedIn and social selling or aren’t clear on how it can support sales and marketing, read our two-part series on LinkedIn & Social Selling:Get in touch