‘Why you should pull sales and marketing together to tackle Covid-19’ – 20 minute marketing podcast
Hosted by Liam Quinn, head of marketing at Reach Interactive, The 20-Minute Marketing Podcast offers pacy interviews spanning topical marketing issues. Your Allies founder, Linsay Duncan, was invited to share some timely advice on how sales and marketing teams should pull together in the face of Covid-19.
The interview covers:
- some of the basics around getting sales and marketing to align better
- specifics around how sales must lean on networks such as LinkedIn even more, whilst grounded
- the sensitivity and empathy that’s needed when sending out communications to clients and prospects right now.
Planning for the next stage
The Your Allies Team is looking ahead to 6-months from now, helping B2B businesses plan for the next stage following the Covid-19 disruption. The sales and marketing landscape will undoubtedly look radically different. Being aware of these changes, along with the many other economic and industry reactions to the situation, is critical for sales and marketers to adapt swiftly.
Get in touch if you’d like to discuss how to realign your resource, budgets, channel mix to ensure you’ve a marketing strategy ready for the next stage ahead.