Answers

Strategy

1

We have a comprehensive marketing plan and reporting framework.

/5 points
2

We have a clearly defined set of objectives and performance targets.

/5 points
3

We have a deep understanding of our customers and why they buy.

/5 points
4

Our messages convey the true value we deliver to customers.

/5 points
5

Our positioning is based on a detailed analysis of our competitors.

/5 points

Leads

6

We generate enough marketing leads to meet our sales targets.

/5 points
7

Our sales team easily converts the leads that we generate.

/5 points
8

We produce high-value content to engage prospective customers.

/5 points
9

We understand which marketing channels deliver high-quality leads.

/5 points
10

We nurture our customers to drive them further down the marketing funnel.

/5 points

Management

11

Our marketing programme performs as well as expected.

/5 points
12

Our sales and marketing teams and processes are fully aligned.

/5 points
13

We generate a good return on the investment we make in marketing.

/5 points
14

We regularly explore new marketing approaches and opportunities.

/5 points
15

We have the right mix of experience and expertise to deliver on our goals.

/5 points

Contact

hello@yourallies.co.uk