We have a comprehensive marketing plan and reporting framework.
We have a clearly defined set of objectives and performance targets.
We have a deep understanding of our customers and why they buy.
Our messages convey the true value we deliver to customers.
Our positioning is based on a detailed analysis of our competitors.
We generate enough marketing leads to meet our sales targets.
Our sales team easily converts the leads that we generate.
We produce high-value content to engage prospective customers.
We understand which marketing channels deliver high-quality leads.
We nurture our customers to drive them further down the marketing funnel.
Our marketing programme performs as well as expected.
Our sales and marketing teams and processes are fully aligned.
We generate a good return on the investment we make in marketing.
We regularly explore new marketing approaches and opportunities.
We have the right mix of experience and expertise to deliver on our goals.