We love to flex.
ENGAGEMENT
Fractional CMO leadership
Rely on us to lead your marketing strategy, while managing your in-house people or suppliers . We'll ensure they execute smoothly whilst improving improve performance – through . Have your marketers upskilled through the process, through dedicated mentoring.
Who this helps:
- Business leaders longing for the CMO they didn’t think they could afford
- CEOs and revenue leaders seeking a more strategic partnership with marketing
- Ambitious marketers hungry to learn from experienced B2B marketing leaders.
How it works:
- Your dedicated CMO works inside your team, setting the strategy, plans and investment for marketing
- Through a mixture of on-site and flexible working, they manage your in-house marketers and suppliers - continually optimising marketing activity and performance.
- Partnered with sales, and sitting at your monthly leadership meetings, you have clear visibility of marketing ROI and people/supplier performance.
Outcomes:
- Confidence in a marketing strategy, plans and investment that are led and managed by an experienced B2B marketing director
- Your in-house marketers are managed, measured and mentored – always aligned with sales
- It’s a win-win - while key marketing initiatives take-off to support sales and generate business growth, your marketers grow into superheroes.
Support starts at £6k per month.
Marketing advisory & mentoring
Lean on an experienced advisor, for strategic support, and - while we steer your marketing in the right direction - learn through our mentoring support.
Who this helps:
- CEOs / revenue leaders with limited/no senior marketing experts in-house
- Marketers - of all levels - tackling a big new challenge for the first time
- Businesses taking a bold new direction where in-house marketing skills are lacking.
How it works:
- Monthly sessions with your dedicated Your
Allies CMO - Observations, considerations and
strategic recommendations to feed into your marketing plans - Mentoring tailored to your mentee and aligned
with what your business needs.
Outcomes:
- Marketing strategy your leadership team can rely on
- Level-up your in-house marketers, plugging skills gaps, boosting performance
- An experienced advisor to plug gaps, tackle challenges and support new business initiatives.
Support starts at £1k per month.
CMO strategy & implementation
We’ve got this – with a dedicated Your Allies CMO on board, your marketing strategy and execution are sorted. No need to employ your own marketers - we take care of the whole shebang.
Who this helps:
- CEOs and revenue leaders ready for marketing to become their greatest ally
- Businesses on the verge of a big new move, with no or little in-house marketing resource
- When significant change is essential – seeking/following investment, entering new markets, launching new products – and marketing is the missing link.
How it works:
- Working with your leadership team, onsite and remotely, and partnered with sales, we get the right marketing strategy, plan and investment in place
- We take care of managing existing marketing suppliers or help you source new ones, drawing on our tried and tested network of marketing partners and freelance specialists
- We build and run your marketing function, establish your marketing blueprint, and over time recruit to bring brilliant support in-house.
Outcomes:
- Strong marketing foundations are built, followed by high performing marketing initiatives
- Your salespeople feel well backed and partnered with marketing
- Over time we establish the marketing mix that’s right for your business, readying you for your next phase of marketing – bringing it in-house
- No commitment to a full-time CMO salary, no HR ties or admin AND no need for separate contracts or dealing directly with other marketing suppliers – we take care of the lot.
Support starts at £9k per month.
Get in touch
Talk to us about what you're looking for - we're all ears.
“Getting behind innovative entrepreneurs and good business ideas – in big and growing businesses - is a big motivator. Through Your Allies I get exposure to brilliant product and service innovations and enjoy working alongside some real pioneers. A real plus is being able to cross-pollinate: implementing learnings and best-practice from the array of successful B2B companies I’m involved with.”